​​About Allocations

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As wine merchants, we receive allocations from producers. In turn, our customers receive allocations from us. The best, most sought-after wines are usually only offered on allocation.

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How we obtain allocations from the wine makers

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We maintain strong, enduring bonds with our producers. It's not just about regular tastings; we actively support them in the market and purchase across their range. These relationships help us ensure consistent volumes, especially in lean years. Interestingly, producers now also prioritize customers who appreciate their wines for enjoyment, not just short-term profits. Also, we try to identify new talented wine makers. When you champion a producer before they become well-known, you build loyalty and lay the foundations for a fruitful relationship.

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How to get an allocation

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We prioritize fairness in allocation. Limited availability prompts us to consider several factors: customers' history of supporting specific producers, their breadth of purchases across a producer's range, and their loyalty to Greenwood Fine Wine. While we value supporting diverse purchases, it's challenging to accommodate customers seeking only popular cases. Our aim is to distribute high-demand wines widely, though we understand the challenge with allocations. Trusting us to guide you to exceptional wines adds to the thrill of collecting.

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